When is Amazon Prime Day? The date is out – and it's just around the corner
Amazon Prime Day, when the e-commerce
giant offers a Black Friday-like sale in the middle of summer, will take
place on July 15 and 16, the company says.
It's
the fifth year of the big sale and the first time it will span 48
hours, giving those who are or become members of Amazon's premium
subscription service the chance to access deals on more than 1 million
items.
With other retailers often launching their
own sales to coincide with Amazon's, the company says this year's
bargains will pop up as often as every five minutes. It's also promising
new product launches by major brands, and, for the first time,
there will be specific pages of items produced by local entrepreneurs.
What's available now: The 5 best Amazon Prime Day deals you can get right now
”It’s
the single largest day that we have of acquiring new members,'' says
Cem Sibay, vice president of Prime. "But what's more important is the
engagement by existing members. ... It’s considered a core benefit of
Prime.''
The tech giant confirmed it will expand its service to include more
products eligible for free one-day shipping to Prime members.
Buzz60
Physical
stores will also be part of the event. At Whole Foods, the grocery
chain Amazon purchased for $13.7 billion in August 2017, there will be
deals on certain items and an extra 10% discount on hundreds of
products. Bargains will also be available at Amazon Books and Amazon
4-Star locations.
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And
in the same way Black Friday deals now roll out weeks beforehand, Prime
deals are already popping up. A Schwinn special edition electric bike
is available starting today, as are pairs of Levi jeans customized by
New York Giant Sterling Shepard and his wife, model Chanel Iman
Shepard.
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